This chapter examines the recent appointment of a new CEO at Starbucks, previously from Chipotle and Taco Bell, and the innovative approach he brings to the company. It explores the challenges facing Starbucks, including the need for innovation and dealing with peak hour crowding, while also addressing the relationship dynamics between the new and former CEOs. The influence of activist investor Elliott Management in the hiring process and their feelings of exclusion are also discussed, highlighting the complexities of leadership transitions.

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