How to Get the Product You Want, Right?

When he had his first child, it was cloth diapers. That's all you had. And then they came up with about mid what my daughter's like, maybe two, three months old, the first disposable diapers come on the market. They're just a couple of pieces of paper with some wadding in between some cotton wadding or something. But Pampers also was doing business in Japan and the Japanese customers just wouldn't buy that junk is wouldn't pay for it. So the marketing guys had to talk to them, what do you want? What do you need? And over time, the product got adjusted to the needs of the consumer. Because we're the who are building