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Tinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon Capital
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Tinder Plus
Tinder plus itself was a 20 15 release, yes? And, you know, we were pretty smart out of the gate about testing it in various ways to insure that it was resonating. It's very odd to have ateh logy being dating software that gets adopted by like, an older user base first, and then you're pushing the adoption curve younger. That's a very saat. I can't think of tomany products that have to force that way.
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