Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Communicating with Pet Owners
This chapter explores the challenges pharmaceutical companies face in marketing to veterinarians and the complexities of veterinarian-pet owner communication. It emphasizes effective communication strategies, particularly in delivering difficult news, and highlights the importance of clarity and education in high-emotion scenarios.
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