The Universal Challenges of Building High Performance Corporate Marketing Teams

Jesse: I'd love to know what are some of the universal challenges that you've noticed when it comes to building high performing corporate marketing or product marketing teams. Jesse: Having the right people on the bus is the first key and the second key is having the person in the right seat on the bus. And then the third key is actually making sure they know exactly what their roles, responsibilities, and accountabilities are so that they can be successful on their team.