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3min chapter
Why Creators are Disrupting Marketing with Steph Smith
Marketing Against The Grain
Is Facebook Better Than Facebook?
A lot of brands are trying to partner with craters. Kip: You have to structure this in a way where you see the upside over the long term. The ability to work with craters allows you to dabble in so many different faces liva that ojutyou, frankly, can't do if you're just throwing up an oton facebook. And most brands suck on tatilated. They don't create cool content. It's creator's full time job.
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