373: Dr. Robert Cialdini On Using Influence And Persuasion To Grow An Ecommerce Brand
The My Wife Quit Her Job Podcast With Steve Chou
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Is There a Reciprocity Principle?
A study done in aa fast food restaurant where a for a when customers came in, a third of them were simply greeted warmly by the manager. That caused those people to buy 12 % more food if they received a key ring before they started to order. Another set of people were given a small cup of yogurt. Those people bought 24% more food at the counter. Why? Because they got a gift that was personalized to their needs.
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