The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 499: The Cutting Edge Techniques for an Impactful Live Event Strategy with Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly

The Official SaaStr Podcast: SaaS | Founders | Investors

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Having a Game Plan for the Saster Conference

The one thing that i would definitely do differently is create as much focus as you can. Don't just flash in the pan once. Think about something that can evolve, where it's a hay and how do i get some by my booth on day one? How do i make sure they come back on day two? How do I make them come back and bring people on day three? Ndum Copter: What are the key take aways marketers should keep in the back of their head to launch a new brand successfully? Mark op: "If you don't rally everyone internally, aliin to themission and create excitement, you're not going to have the champions"

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