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The Power of Referral Partners

Freelance to Founder

00:00

Building Meaningful Referral Partnerships

This chapter explores strategies for freelancers and agency builders to effectively initiate conversations with potential referral partners. Emphasizing a learning mindset over a sales approach, it highlights the importance of understanding the business and needs of potential partners. The speakers also discuss the value of genuine relationships, local networking, and diversifying business development strategies to strengthen referral partnerships.

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