4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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Are You Seeing UGC Perform Better?
The Instagram reel at the bottom of the page or whatever might be similar to that. Are you seeing that help performance at all or hinder performance? It just really depends on your brand. You want it to be like authentic and actually something that the users that are looking to purchase will find relevant and helpful in their process. That's where we've seen UGC perform better is what is more authentic, but I don't really have any.
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