Rise and Fall in the Competitive Beverage Alcohol Market

Nothing exists in a vacuum, Taplines listener, and beer certainly doesn’t. When Stuart Bewley and his cofounder dreamed up the idea for California Cooler, single-serve fermented-fruit-based ready-to-drink in the mid-70s, they couldn't have known that it would inspire knockoffs from heavyweights in the wine industry (e.g., E. & J. Gallo’s Bartles and Jaymes) and the beer industry, too (Miller’s Matilda Bay, for example.) And get this: Bewley says the long-running boycott of a certain big-on-the-west-coast brewer was instrumental in getting California Cooler onto the trucks of distributors who otherwise might’ve not had anything to do with it. Nothing exists in a vacuum, after all. Don't forget to like, review, and subscribe!

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