The Importance of Brand Alignment

Jason Calcana: Buzzfeed's business was about catching virality And then transferring that expertise to brands through an agency model It never translated to a news business The news is often subsidized by other businesses. He says he doesn't understand how it belongs in the place where 15 things only a middle child needs. "I feel like publishers in this era because of Facebook and because of the feed They thought trained people not to make those changes"