The Memetic Desire of Confederates

René Girard has this idea of memetic desire, which I find really interesting and conformity is well studied in psychological literature. The ash conformity experiments, really, really interesting. Where they have one person who's the subject and another six or eight people who, unbeknownst to the subject, are actually Confederates with the experimenter. It sort of makes sense when you think about it. Or we decide what we want by consulting the gaze of other people.