2min chapter

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Jordan Gal on competing with giants

Above Board

CHAPTER

What's Happening on Twitter?

"Our most successful post on our block is a blog post about how someone tried to destroy our company through a lues attack," he says. "When something like that gets rewarded, right? You, as the person who has not done that, or isn't doing that, it can poke you into ... being jealous of the attention." He adds: "What's happening on twitter is not what your customers actually care about".

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