Lenny's Podcast: Product | Growth | Career cover image

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Lenny's Podcast: Product | Growth | Career

00:00

Dynamic Pricing Strategies and Segmentation

This chapter explores the importance of dynamic segmentation in pricing strategies and how companies like Apple and Uber adapt their offerings based on customer needs. It discusses various pricing models including skimming, penetration, and usage-based pricing, emphasizing the need for alignment with consumer behavior. Through real-world examples, the chapter illustrates how effective pricing strategies can unlock value and drive profitability in both B2B and consumer markets.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app