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3min chapter
Online Advertising
Patented: History of Inventions
The Subprime Attention Crisis
Programmatic advertising is a system in the industry that's known as real time bidding. Effectively, when you go click on a website, there is a split section auction that takes place where algorithms bid for your attention. Whoever pays the most is the one who gets the right to deliver that ad. Billions of dollars are made every day from this kind of engineering feat. We've seen a 100-fold decline in the effectiveness of these ads really in only a few decades.
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