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Habits, building trust, and connecting to your buyers with Andrew Sykes

Outbound Squad

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How to Pick the Right Habit to Make a Difference

Andrew Howitz is the head of sales at Howitz at Work. He's spent three decades in sales and has dedicated his life to making salespeople more trustworthy. The biggest single problem we face in sales is that salespeople have a reputation of being untrustworthy, he says. But all the research says, trust is built in minutes, not months, provided you're in the habit of introducing yourself with an origin story which shows you have a purpose other than to make money or annoy your customer.

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