Leveraging Generosity as a Marketing Strategy

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Episode 1807:

Jeff Goins explains why the most effective marketing strategy isn’t about chasing trends but about consistently earning trust through authenticity and generosity. He shows how building meaningful connections, sharing valuable work, and focusing on people over tactics creates lasting impact and loyal supporters.

Read along with the original article(s) here: https://goinswriter.com/best-marketing-strategy/

Quotes to ponder:

“The best marketing strategy is to care.”

“Marketing is not about getting attention. It’s about earning trust.”

“When you care, people feel it. And when they feel it, they respond.”

Episode references:

Tribes: https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336

Permission Marketing: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360

The Icarus Deception: https://www.amazon.com/Icarus-Deception-Things-Really-Matter/dp/1591846072

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