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2min chapter
Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
The Digital Marketing Podcast
Intro
This chapter explores how innovative global marketing campaigns, including a collaboration with the film 'Beetlejuice,' target Generation Z. It emphasizes the necessity for brands to be agile and adaptable in the evolving landscape of digital marketing to enhance their visibility among younger audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode