The Status Quo of Human Centered Design

Human centered design is really just business centered design because businesses aren't going to spend money on things that don't make them more money. So we might, as UXers, intend to have a certain impact and we see a purpose in our goal. But if we spend months on a project and it doesn't go anywhere, like, there was no purpose in doing that thing. That's one reason I left research practice. You know, why I stopped working in organizations is because I felt like I was wasting my life. My professional identity is inextricably linked to my personal identity. And that's just who I am as a person.

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