3 Essential (and Against the Grain) Elements of Online Business Success
Energize Your Online Business
How to Get Your Customers to Buy Your Product
"People will buy something if they want it badly enough, but it's also not their job to figure out that they want it," he says. "We're talking about simply effectively helping people understand why this is the best solution for them" He adds: "When you think of the things that we purchase from ... $800, $1,200, actually, how much are they right now?"
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