4min chapter

Design Matters with Debbie Millman cover image

Best of Design Matters: Dr. D’Wayne Edwards

Design Matters with Debbie Millman

CHAPTER

How Sketchers Made Nike's Jordan Brand Look Good

Sally Kohn: You launched your own brand under the Sketchers corporate umbrella and I believe it was called city. And sporting goods business ranked your line as the number two brand to look out for behind the Jordan brand. She says she had eight interviews in one day; they don't do that anymore, but when you know there's a lot of interviewing, it takes a lot of okay choices. Kohn: The real opportunity was this is the best company. I need to gauge my skills against the best who work at that company too.

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