Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy
The AI in Business Podcast
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The Privacy Challenges of Personalization in E-Commerce
On-site data is what we then would like to propagate externally. But we want to be very careful about doing that in a privacy-safe way. And so trying to send things more in aggregate, we're not trying to send something that identifies someone who can identify segments or broader groups of people. That works in reverse as well in terms of what advertisers can send us.
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