The Importance of Emotions in Real Estate

In real estate, people want to get to happy happiness. And they're using whatever it is that we're talking about as just a conduit to happiness. But unless we're willing to peel back those layers and really figure out what their struggle is, then the conversation will always stay on transactional side. It usually takes five, six, seven times talking to this person, building that relationship, building that connection. Don't try to do things that you can't do neither or make false promises these people.