18min chapter

The Peel with Turner Novak cover image

What is OpenStore? How Keith Rabois is Acquiring Shopify Brands

The Peel with Turner Novak

CHAPTER

The Inefficiency of Interrupting People Through Ads and the Viability of Facebook's Advertising Platform

This chapter explores the inefficiency of interrupting people through ads on platforms like Instagram and TikTok for direct-to-consumer commerce. It questions the viability of Facebook's advertising platform for launching and scaling a small e-commerce business. The tension between content consumption and transacting is highlighted, along with the failures of e-commerce features on Facebook and TikTok.

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