Twitter is the global town square. The medium determines the message. People perceive no risk, no risk at all, and they become nasty and they pile on. They would never in a million years behave that way if we were face to face, ever.
In this episode of Infinite Loops we spoke with Rory Sutherland, Author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life, and Vice-Chairman of Ogilvy Group UK. We discuss:
The relationship between marketing and innovation.