2min chapter

Decoder with Nilay Patel cover image

Can Substack CEO Chris Best build a new model for journalism?

Decoder with Nilay Patel

CHAPTER

Are You in Opposition to the Social Menim Marketing?

In opposition to the social menim marketing, we startedu i think the the thing that we're in opposition to is having a business model that primarily depends on clicks or eyeballs or engagement. With an efficient enough market, it kind of creates this race to the bottom where everybody is like trun of fight to get incremental eyeball from algarithm. And you end up creating stuff that's not the best worktht you set out to do.

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