Ep. 119: Jennifer Hyman | How Rent the Runway Makes a Statement with Style—and Service
Customer Confidential: Untold Stories of Earned Growth
00:00
Rent the Runway
I'm blown away by just how much traffic they draw, both from those who are curious and wanting to try it for the first time. 100% we have a huge amount of traffic in our stores. I think that for companies like Rent the Runway or Warby Parker or Benobos or Birchbox in our stores, you're receiving specialized services that you wouldn't otherwise be able to receive online. And it's very important that if you have a physical retail location, you have to be giving me something in addition so that I choose to spend my time there.
Play episode from 28:57
Transcript
