3min chapter

Matt Kelly | The Midnight Pod cover image

Scaling & Exiting a Jewellery Brand for 7 Figures at 22 - Simon Bjorn | The Midnight Pod Episode 69

Matt Kelly | The Midnight Pod

CHAPTER

How to Scale a Jewelry Business

I know I always talk about the glory days of Facebook ads in 2016 even 2016, 2016, 2018 and it's definitely harder now. Did you see a difference over like 1920, 2021? Don't have much of you involved in 2022 but did things get harder and more competitive. For sure. Especially jewelry because it's such a quite an easy niche to get started in especially non-custom stuffBecause margins are huge, stocks fucking cheap. Yeah we would order so much stock so we could sustain and it wasn't any cash flow like it's all bootstrapped all the way.

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