6min chapter

The Frictionless Experience cover image

Click, Tap, Fail: A Friction-Free Framework for Better CX

The Frictionless Experience

CHAPTER

Enhancing Customer Experiences and Addressing Last Mile Issues

Exploring various customer experiences in mortgages, Amazon, and in-store appliance purchases, emphasizing the need to streamline touchpoints for cost savings and improved satisfaction. Delving into the concept of fidgetle experiences, where digital transactions intersect with physical interactions, using a case study to showcase challenges in the last mile of delivery and installation.

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