We price based on how hotels are used to purchasing, which is a per room basis. And so we just keep it very simple. That's what's going to allow us to scale to the first ten million or so and use this data set to inform smarter decisions above property and beyond. I just really want hotels to be psychic at every level. Like, do you see this as something that is applicable to hotels at any price? Yes, absolutely. We're essentially equipping large decision makers with large portfolios, and even the brands, with data in terms of how different segments of people are using and engaging with space. But i think really, on a long term basis, we view this

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