Pendleton and the Cross Cultural Exchange

I think Pendleton is a fascinating example of what you were talking about in terms of hybridization and I so admire the Pendleton designs but I've never pulled the trigger to buy one because I kind of always felt a little bit weird about it. What are your thoughts on Pendleton today and like can any of this all ultimately be reconciled under an umbrella of cross cultural exchange well Pendleton's been interesting I mean they were things that were particularly buzzy 10 years ago now which was pretty different for this small still vertically integrated still family owned company in the Pacific Northwest.