Beyond Sales Scripts: Understanding the Customer Journey

Erika Lyremark, author of Think Like A Stripper: Business Lessons To Up Your Confidence, Attract More Clients and Rule Your Marketing mixes business coaching with personal branding at The Daily Whip.

Top 3 Value Bombs

1. You have to design your product as a service and design your service as a product. You have to get rid of all of the fluff, cut out anything that does not serve an immediate purpose to that product or service.

2. Great marketing is saying the same message 100 different ways, 10,000 different times.

3. Design your products and services with what you would love to buy.

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