Mary: What is the starter one that you'd say this is the thing that might get you into? If you have to start somewhere, where should they start? Mary: I would recommend our word search or our mini crossword. She says she never gets tired of trying to bring new people to games to puzzles. Well, we're going to find something for you.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.
Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:
- how games and puzzles fit into the newsletter format
- why publishers are starting to prioritise games and puzzles in their newsletters
- (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .