AdWords

Daniel: I think there's still a huge amount of creative test nuts going on in ad accounts. If your fundamentals weren't good, but you learn about this and you turn it on, it's probably going to provide a lift for you. Ash: We're playing around a lot with product specific, collection specific, ASC campaigns. That's helped us scale things when we have multi-skue brands that we're working with. Daniel: Should everybody be running some version of ASC, whether that be 10% of their budget to 100% or is this like all the other stuff? Or do you recommend when people at least get carving out some budget towards it?

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.