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6min chapter
Maximizing ROI through AI with Daniel James of Mint Performance Marketing
Adspend with Ash Melwani and Rabah Rahil
AdWords
Daniel: I think there's still a huge amount of creative test nuts going on in ad accounts. If your fundamentals weren't good, but you learn about this and you turn it on, it's probably going to provide a lift for you. Ash: We're playing around a lot with product specific, collection specific, ASC campaigns. That's helped us scale things when we have multi-skue brands that we're working with. Daniel: Should everybody be running some version of ASC, whether that be 10% of their budget to 100% or is this like all the other stuff? Or do you recommend when people at least get carving out some budget towards it?
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