How to Achieve a Customer With Paid Advertising

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

It's not necessarily the paid side of things, but it's just being around like the internet for long enough to see certain things that you should be doing on like your website. And then just kind of understanding how platforms work. So when I'm reverse engineering, someone who's doing paid ads, it's really easy for me to go through the wormholes to figure out what they're doing and who they're targeting.

What’s the best way to build your email list without the help of paid advertising?

Like any good Christopher Nolan plot twist, Chenell Basilio, writer of the “Growth in Reverse” newsletter, thinks moving backward through time is the most effective strategy to grow your audience.

She sits down to chat with Daniel about the art of reverse engineering, her top takeaways for organically growing a newsletter audience, and why you really need to stop planning and just start doing when it comes to marketing.

0:00 Intro/Background

2:15 Tactics for Growing an Audience

7:22 Things Top Creators are Doing

16:40 Podcast Promotion

20:40 Things I’ve Learned

22:56 Paid Advertising Lessons

28:56 A Hill to Die On

29:07 Find Us

Follow Chenell:

Website and Newsletter: https://www.growthinreverse.com

LinkedIn: https://www.linkedin.com/in/chenellco/

Twitter: https://www.twitter.com/Chenellco

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com