Ralph and Lauren wrap up their series on measuring marketing performance indicators (MPIs). They discuss the nuances of cost-per-click (CPC) and in-app metrics, addressing the importance of tracking engagement in ads and understanding the impact of outbound clicks. Ralph and Lauren also talk about the often-overlooked value of instant experience ads, a powerful tool for enhancing engagement and reducing costs. For those running ads across multiple platforms, they explain how to use data to refine campaigns and drive better results. Tune in to hear how small tweaks can lead to big gains in digital marketing!
Chapters
- 00:00:00 - Welcome! Ralph and Lauren Discuss Exciting Podcast Travel Plans
- 00:01:22 - Kicking Off the Final Chapter on MPIs
- 00:02:20 - In-App ROAS: When It Matters and When It Doesn’t
- 00:03:49 - CPC Breakdown: What Are You Really Paying For?
- 00:05:53 - Instant Forms and the Meta Metrics Mystery
- 00:09:17 - The Frustration of Meta’s Untracked Instant Form Clicks
- 00:13:35 - Deconstructing Click Metrics for Better Ad Performance
- 00:17:59 - Unlocking the Power of Instant Experience Ads
- 00:25:55 - Mastering Full Funnel Advertising Strategies
- 00:31:52 - Wrapping Up with a Call to Action and What’s Next
LINKS AND RESOURCES:
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