2679: Do What Works, Not What’s Satisfying: Pseudo-Striving and Our Fear of Reality-Based Planning by Cal Newport
Optimal Living Daily - Personal Development and Self-Improvement
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The Pseudo-Striving Hypothesis
Chris Gillabow studied people who had actually made these types of businesses work. He started with a survey of 1500 such entrepreneurs which he then narrowed down to 100 to 200 that he interviewed in more detail. The result is often messier than the internally consistent, inspiration boosting systems of competing books and blogs but the advice comes across with an authenticity.
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