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How a Former Mortician Cracked Dealers' #1 Profitability Issue | Peter Duffy Jr., CEO of Dealer Image Pro

Car Dealership Guy Podcast

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Elevating Dealership Sales Through Visual Merchandising

This chapter explores the significance of high-quality photography and effective merchandising in car dealerships, detailing how these elements boost customer engagement and sales. It emphasizes the value of timely photo uploads, proper training, and technology in enhancing dealership operations and employee performance. Additionally, the discussion reflects on the evolving consumer expectations in the car buying process, advocating for a seamless blend of online and in-person experiences to improve customer satisfaction.

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