The name yam was really, kind of, from the early days wyfy, this fair launch ample for ree basing. I also think it's just the fundamental yam name and its ownership of an amoge,. i don't think we even fully recognize how powerful that was going to be in the beginning. We hardly had discussion about it after because it was such a perfect, perfect fit. So onefinea crestion thad i have on ances. And not its three, three letters, it's a great ticker. It's like it, it all just came ther. Rit, which, i mean, how do you feel about launching a...