Money, Blogging, and The Power of Morning Routines with Lauryn Evarts Bosstick of The Skinny Confidential
Career Contessa
00:00
Mistakes People Make When Launching Their Own Products
I do think we've seen a huge increase in influencers and content creators putting out their own products and services. Don't be launching a mattress company when you never have talked about anything related to sleep before, for example. I think where the mistakes happen is when they just slap their label on something with no thought. It should be completely picked out and involved with the audience. The audience should be involved in what the colors are and you should ask questions and engage them. And I also think it should have your own personal stamp of approval and be very on brand for what you're launching.
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