Getting Your CROs to Focus on Revenue Attribution Reporting

I would say we need more marketers to actually be going after these CRO roles. It's not just a sales thing and also some customer service, success people going after theseCRO roles. If you have a CEO who is focused on setting organizational wide goals and requiring the organization to align, here are our revenue targets. Everybody is accountable for those revenue targets. That way you get your leadership team working in the same direction. We're all trying to achieve numbers, absolute numbers.