Is It Just Something We're Already Doing?

There's a hotel in california that has an ice po pot line. You can pick it up and they ask you what color you want. It's not really good stuff, but that is quirky. We call it micro weirding. And so then implementing it is, might it just be that these are already things that we're doing, or these things that we should be doing? Or is it alone? Could be either.