Patagonia - The President Stolen Your Land

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Patagonia mobilized against the trump administration's efforts to shrink bears ears national monument and utah both. The company replaced its usual home page with a black screen in a text that read, the president stole your land. A publicly traded company could probably not get away with going out on a political limb like we did with that one.

Rick Ridgeway estimates he’s spent about five years of his life sleeping in tents, often in the world’s most remote places alongside fellow outdoor adventure luminaries. Ridgeway worked for Patagonia for 15 years and was behind the company’s infamous “Don’t Buy This Jacket” ad campaign, which paradoxically advocated sustainability and increased sales.

Outdoor companies like Patagonia may push for sustainability, but they largely still present a mostly white, wealthy experience with nature, which can be off-putting for people of color. “You know if you can't see yourself in those spaces then it’s hard to feel invited or welcome in that movement,” says writer and social justice facilitator Amanda Machado.

What is the role of corporations in conservation? And how can the outdoor industry help make nature more safe, accessible and welcoming for all?

For transcripts and other information, visit: https://www.climateone.org/watch-and-listen/podcasts

Guests:

Rick Ridgeway, former Vice President of Public Engagement, Patagonia

Amanda Machado, writer and social justice facilitator

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