Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
How Much Research Has Been Revolutionized by Technology?
The speed at which this type of research can be done has been important, is much quicker and much cheaper than it used to be. We need to start thinking about that stuff at a strategic level and then getting involved from the off. It's not like an afterthought is this advert going to work. Nice, fantastic. I saw Mike, you would have sort of nodding along there as well. So to what without, you know, getting too much into proprietary things, to what extent are the tools you use? How much have they been revolutionized by tech over the last couple of years?"
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