Navigating Change: My Journey at CMA

In this chapter, the speaker shares their transition from consulting to a permanent position at the Country Music Association, influenced by family and a love for music. They outline the CMA's vital role in supporting the industry, emphasizing research, strategy, and the organization's commitment to mental health and music education. The chapter also delves into the intricacies of data management and its significance in planning events and enhancing fan engagement within country music.