I've Always Had a Hunch That the Ethologists Ignored That Common Sense

I've always had a hunch that the ethologists, they felt like they weren't very high status in the world of science. And so they had pretensions to be more scientific, even if it was going to get in the way of their study. But I think the economists ignored that common sense because they wanted economic models to be like physics models. They wanted them to be simple. It took decades for what we call behavioral economics,. which has a more intuitive underpinning to become mainstream.