The interview is skewed anyway. There's no naturalistic interview that's like, you're not a fly on the wall. Many of us doing whatever our level of charisma is, we're there to distort it and talk about it because it's not normal to be interviewed. I think more people would look like me if we were to take this continuum and kind of put dots where all the researchers are," he says.
Steve Portigal is a consultant who helps organizations build more mature user research practices. He’s the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollar to Donuts podcast about research leadership. In this conversation, we discuss the skills required for conducting successful interviews with users.
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