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What ‘The True Believer’ Taught Me About Building a Mass Movement and Creating Raving Fans | #Marketing - Ep. 49

The Russell Brunson Show

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Intro

This chapter explores insights from Eric Hoffer's 'The True Believer' regarding mass movements and their relevance in business, particularly in the context of ClickFunnels. The speaker shares personal experiences and emphasizes the critical roles of community and leadership in fostering a dedicated following.

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