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Don't Do the Sales Pitch
People are more likely to join your community when they're going through some kind of transition. And there's probably something that they've joined or something that they're doing if they are going through that transition. You can ask them to connect you to people who will chat with you on a very informal non-sales basis. So always keeping that in mind so that you have a list of your audience, for example, this is like very meta, but this is like great quote unquote partnership because I'm getting in front of your audience and what I talk about.